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Hartman spells what you need to know to reach them, including their take on personal care.
February 27, 2013
By: TOM BRANNA
Editor
Millennials are a demographic group that has been referred to as the darlings and devils of marketers—and just how to influence these masters of customization and self-expression remains a mystery to many. Market insight company The Hartman Group has revealed a few traits to keep in mind when looking to reach this core group of consumers. Here are three of them: • Millennials are brand agnostic. How do you communicate to a generation that has adapted to its environment by learning no...
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